Sucih

CLIENT : Sucih
INDUSTRY : Luxury beauty & wellness
SOFTWARE USED : Illustrator, Procreate, Photoshop
TEAM : Project done as a part of Whoa Mama Design

Ashwin Mohan ( Creative Direction)
Karthiknathan Sowbaghyanathan ( Creative Direction)
Varun Dinesh ( Copy Writer)
Meyyammai Narayanan ( Account Manager)

PROJECT STATUS : Unselected

Brand identity for Sucih, a luxury essential oil, bath, and biddy brand rooted in the essence of India's rich cultural heritage. The brand's name, derived from Sanskrit, carries a sense of purity and refinement, aligning perfectly with the ethos of Sucih's all-natural, premium product range.

The idea of the logo illustration being a woman in the frame reflecting off the fragrance - something exquisite, something from a time gone by, where things were made to last, things were made with love. The art style is a modern interpretation of miniature painting. The combination of a natural element, the lotus and celestial element, the sun emphasises on harmony with nature.

Although this branding proposal was not ultimately selected by the client, it was an excellent exercise in blending tradition with modernity.